‘For decades at Apple, one of my preoccupations has been this idea that if we have discipline in our thinking practice we hold ourselves accountable with our thinking, and the result is that we can be light with our implementation,’ he continues. The project reflects LoveFrom’s creative process Ive describes the team’s aim ‘to be heavy with our thinking and light with our implementation’. ‘For this project it would seem natural and obvious to work with them, it was a natural partnership.’ The text is letterpressed onto handmade paper made by James Cropper’s Paper Foundation at its mill in Burneside, Cumbria – a workshop using solar and hydro power and with a connection to Prince Charles, who visited the location in 2018. Used for the commemorative summarium, the paper-engineered seal was crafted using a combination of printing, embossing, die-cutting and micro-perforation. In addition to the digital seal, LoveFrom has created a paper seal in collaboration with British paper mill James Cropper. ‘We all need to make changes if we are to preserve the planet for our children and grandchildren and these businesses have pledged to make it easier for us all to do so.’ LoveFrom’s design process ‘The Terra Carta Seal recognises those organisations which have made a serious commitment to a future that is much more sustainable, and puts nature, people and the planet at the heart of the economy,’ comments Prince Charles. The circular design includes an intricate pattern of oak leaves and acorns, fern, magnolia, phlox, ladybirds, monarch butterflies, birds and honey bees, surrounded by the Terra Carta motto of ‘concordiae naturae, hominum et planetae’ – for the harmony of nature, people and the planet. The Terra Carta Seal design features an illustrated composition of flora and fauna, embodying the charter’s vision and ambition to set a recovery path ‘For Nature, People and Planet’.

The Sustainable Markets Initiative partnered with Corporate Knights, whose 100 Most Sustainable Corporations Companies were invited to apply to receive the seal. Forty-four private sector companies (including L’Oréal, Siemens Energy and AstraZeneca) have been awarded the inaugural, annual Terra Carta Seal for their commitment to an accelerated action to limit global warming to 1.5☌ by 2050.

Black and white with color wallpaper